All Blog Posts

Why is inventory management important?

One of the major challenges faced by the store owners while managing their online stores comes in the form of inventory management. When a person runs a business on two platforms parallely, managing and keeping an eye on the inventory.

How to make your online store go big?

It has often been seen that businessmen, though having an online store, have not been able to optimize the income from the same and ultimately stop focusing on the online medium of selling. However, it can be seen as the failure of the store owner rather than the failure of the online platform to fetch them profit. It has to be understood that the online store is just like your retail outlet. Pretty much like the retail store, the online shop has to be taken care of. New products have to be added, people have to be informed of the same, it has to be made shoppers friendly and easy to use as a platform. Further the looks of the store has to be enhanced, banners to be added, campaigns to be launched, offers to be floated. The online store fetches more profit than the retail store, however, it must be taken care of as well. But the question remains; How can you make your online store look big? Here are a few factors that help you make your store get bigger.

Why to go Online?

Businesses have been run since ages. The basics of running a business has remained the same, however, the ways of carrying out business have seen changes time and again. From the barter system to the modern day currency to the transactions made through Crypto, a fast shift towards online medium has been seen in the recent days. One of the fields which has seen growth by many folds is the eCommerce sector. With businesses around the globe going online it’s important for us to know

Do You Want To Get Started With E-Commerce?

World is changing fast and so are the methodologies involving day to day activities. The ways of doing business have evolved over time and are evolving with each passing day. E-commerce is slowly becoming the new norm of doing business. It not only allows the sellers to get connected to the customers across the globe, but also allows the customers to enjoy the convenience of easy shopping, time saving and doorstep delivery. More and more ecommerce websites are coming up and even more are the number of people aspiring to start an ecommerce site.

A few digital marketing strategies for Startups

Do you have an idea and are launching your startup? But do you know that 90% of Indian Startups fail in the first few years and shut down within 5 years? If you are thinking that they shut down due to the lack of new ideas or lack of funds, then you are wrong. 

Going big with Email marketing

Though, with time, we see various kinds of marketing methodologies associated with various products and brands in the market emerging every now and then, Email marketing remains one of the most trustworthy marketing methodologies to be used by brands across the globe. 

Instagram marketing: A few tips

Instagram may be famous today for travel and food blogs, but these days, social media has moved to an entirely different level. Businesses of all sizes and from every industry have realized a huge base of potential customers can be reached out to on these social media platforms.

Scale your online business with Facebook

Facebook is one of the most popular platforms today being used by online businesses across the globe to promote their online businesses. Thousands of businesses enlist themselves and connect to their target customers easily. With more than 2.9 billion users, Facebook, if utilized effectively, can prove to be a huge platform for startups and growing businesses to reach out to more and more people. In recent times, the use of Facebook has grown by many folds especially by the corporate houses and other small firms for marketing and networking purposes.

Would you like to make your online business sustainable?

Creating an eco-friendly online store helps attract more customers, even though being sustainable is not necessary… Yet. As customers become more eco-conscious, stress on companies continues to build up through regulations and social pressure. Ecommerce will not and should not be left out.

How to sell online?

The purpose of online marketing is the same as traditional marketing which is to build brand awareness, gain visibility and reach the target customers. But, the process of executing online marketing is nowhere close to that of the conventional marketing methodologies. Online merchants must make sure to make it easy for customers to search the website, browse through the products, review its features, purchase the same easily and finally receive it on time, for the fact that online marketing lacks the face to face interaction of the buyers and the sellers along with the touch and feel experience. An online store owner goes into a business to sell a product/service and to grow a business further. But not every business listed online is profitable.. Well, here are a few tips which may help you have a smashing sales number   

Online Business Ideas for Beginners

Thousands of online businesses are being enlisted everyday. The entire world shifted from retail structure to online mode quite fast. But what really is the reason behind this shift? Well the answer is “Simple”. Starting an online business is not only easy but also inexpensive.

How to run a successful online marketing campeign?

Going online and creating an online store or website is just not enough. You must be wondering, ”Earlier you said just a retail business is not enough, and now you say even an online store added to a retail counter is still not enough?” Well, that;s a valid point I must say. But something to note here is, even an online store is a store, like any other. You creating an online store simply adds to thousands of other stores already available and selling online. Pretty much like a physical store, your online store needs a sound marketing strategy as well. However, unlike the marketing methodologies one uses for his/her physical retail store, the methods available for online store owners are a bit different. Often people tend to start marketing online and expect miraculous results overnight, which certainly is not possible. Gradually, they tend to get demotivated and give up on their efforts towards online marketing. Well, we are here to help you out. Online marketing strategies can be easy and often complicated at the same time. The major challenge which is faced by shop owners can actually be a massive opportunity. In today’s world, almost every major social media platform is linked to every other. Now that is a blessing and a bane at the same time. The key to a successful online marketing is a strategically planned social media campaign which can lead to outstanding results. Well, then let’s begin!!

The Right Approach for Your Online Business

Having the right tech stack in place can be a game changer for any business - it can provide you with an agility to have an edge over the competition in the marketplace, serve your consumers better, and help you grow in revenue. Talking about the eCommerce space, the right type of solution for your business can be one of the most important decisions you will make, and it can be a challenging task as the options available are vastly different. Some prefer the traditional legacy to configure, while others prefer the services-based option that you can build to your specific needs. The answer to which one would be better, however depends on your business needs and varies business to business.

The future of e-Commerce: Is It Bright or Is It Dark?

Is it bright? Or is it dark?